From Connect World:
by Phillip Marangella, Chief Marketing Officer, EdgeConneX
According to a report by Zion Market Research, the global smart TV market is expected to reach nearly US$294 billion by 2025, up from approximately US$158 billion last year, and tracking at a CAGR of 9.2% between 2019 and 2025. As a digital television connected to the Internet, smart TVs will increasingly become a vital part of smart homes, integrating applications that are similar to those on smartphones and tablets.
According to a report by ResearchAndMarkets, the value of the Over-the-Top (OTT) video market in Europe will increase to €18 billion by 2022, up from €8.1 billion two years ago. Buoyed by traditional broadcasters expanding further into OTT content, subscription video on-demand (SVoD) services will account for almost three quarters of all revenue growth. In particular, the OTT content market in Western European is projected to thrive. However, almost all countries across the continent are expected to achieve compound annual growth rate (CAGR) increases of double-digits in the value of their respective OTT markets.
In this article, Phillip Marangella, CMO at EdgeConneX, discusses the ways that Netflix, Amazon and other OTT providers have transformed our conception of how to enjoy entertainment in an anywhere, anytime world of on-demand connectivity, and the behind-the-scene changes that have occurred across the landscape of the Internet to support this paradigm shift, including a brief look at the origin story of the Internet as it relates to the delivery of OTT content.
