November 9, 2015
Conviva Reports 12-20% Improvement in Quality of Experience Metrics with Deployment of Edge Data Center® Solutions for Leading Internet Service Provider
Herndon, VA – November 9, 2015 – EdgeConneX®, the leader in infrastructure solutions at the edge of the network, today announces a Conviva white paper that validates the EdgeConneX business model. The white paper quantifies significant improvements in Quality of Experience metrics for end-users of Internet content and the content creators themselves. Conviva, the leader in Over the Top (OTT) video experience optimization for the world’s top media companies, measured the video data streams of multiple publishers that distributed EdgeConneX-enabled streams for a leading Internet Service Provider (ISP) in San Diego, CA. These measurements were compared against a peer network that did not utilize an edge localization strategy with EdgeConneX.
Conviva found that EdgeConneX-enabled streams produced a 12 to 20% improvement in re-buffering rates, which is a measurement of the percentage of the time a video is loading versus playing on an end-user’s device. Re-buffering rates are a clear indicator of the quality of a video. These rates are directly related to lengthier customer engagement times, greater customer satisfaction, and as a result, lower customer turnover and abandonment.
“We’re happy to lend Conviva’s expertise and breadth of data to validate the value proposition of EdgeConneX’s business model,” comments Dr. Hui Zhang, Founder and Chief Executive Officer of Conviva. “Services provided by EdgeConneX optimize the experience for everyone in the video ecosystem, improving delivery levels and increasing expectations above and beyond traditional linear TV.”
Zeus Kerravala, long-time industry analyst and Founder of ZK Research, recently emphasized the significance of identifying the data centers and business models that are able to deliver these performance improvements to the end-user. “The explosion of the cloud and Internet-based content has created the need to move the Internet’s edge closer to content consumers. Only EdgeConneX uses a business model that brings content closest to the content consumer. This lower-latency architecture improves key customer metrics, such as re-buffering rates.”
“The EdgeConneX value proposition continues to resonate with our customers and end-users alike,” states Randy Brouckman, Chief Executive Officer of EdgeConneX. “Conviva’s analysis, examining EdgeConneX-enabled streams on its Global Intelligence Network, serves to quantify and authenticate the improvement that is a result of our localization model. It also validates that the enhancement in network delivery occurs across a metro area regardless of the publisher, type of content or Content Delivery Network. Our proximity-based Edge Data Centers, together with our Internet eco-system partners, advance the delivery of high volume, mission-critical content while also making it more secure.”
In earlier studies, Conviva found that a 1% increase in interruption resulted in a 14-minute reduction in engagement per user viewing session. Additional data found that viewers who experience subpar experiences would abandon viewing in less than four minutes. With an interruption rate nearly 30% lower than their competitors, ISP’s enabled by EdgeConneX infrastructure solutions at the edge should expect substantially lower abandonment.
To download the full report, visit http://www.conviva.com/conviva-whitepapers/ec-whitepaper.
EdgeConneX® is a global data center provider specializing in infrastructure solutions at the edge of the network. They provide Space, Power & Connectivity for content, network, cloud, colocation, CDNs and service providers, as well as wireless carriers, telecommunications companies, and commercial property owners. EdgeConneX has created a new Edge for traditional networks, offering superior performance and economics. Their purpose-built Meet You Points® optimize delivery of data at network-critical locations closest to the end user. For more information, please visit the EdgeConneX Internet of Everywhere at edgeconnex.com.
Conviva® partners with top-tier media companies and premium OTT video broadcasters and operators like HBO, ESPN, and Viacom to deliver optimized viewing experiences that maximize customer engagement. The Conviva Intelligent Control Platform helps providers meet and exceed ever-changing audience expectations for video experience, across a multi-screen viewing environment. Using a unique real-time map of the Internet video delivery ecosystem, the platform provides 360-degree visibility across all users, maximizes picture fidelity, and eliminates playback delays and interruptions. Multi-dimensional reports and analyses of the top-tier OTT market, based on Conviva’s tracking of 50 billion streams annually, enable data-driven decisions, supporting successful development of market-leading services. Conviva is based in Silicon Valley, with offices in New York and London. Please visit www.conviva.com and follow us on Twitter @Conviva.